Little Tikes Cozy Coupe
The year of 2008 saw the brand sell almost half a million models of one of its most successful products; the Little Tikes Cozy Coupe. Not only did the organization lead the toy and games market in terms of car sales, but if also beat out Toyota Camry by an astonishing 20,000 models (it must be noted that Toyota sell real cars in the automobile industry, while the stated is part of the toy sector!). Over ten million of their vehicles have been distributed around the world over the past three decades, suggesting that there is something truly special in the design and philosophy behind these cars.
The story originates almost 60 years ago in 1947, when a man named Jim Mariol was inspired whilst working on automobile design, when he realized he was striving for a different kind of end result. Thirty years later he joined the toy company and began constructing the kid powered cars, which were originally inspired by the mobility afforded by the wheels on office chairs! Ever since then this partnership has led to success after success, basing new models on the designs of Jim Mariol and his very first Little Tikes Cozy Coupe.
One of the main components to the success of the Little Tikes Cozy Coupe is the use of plastic as the main construction material through a process known as rotational molding. The liquid plastic is piped into a caste and allowed to cool, which results in a hard and very sturdy structure. The technique is so successful that many toy cars will be handed down from brother to sister, father to son, and in some cases even grandparents to grandchildren!
While the original design of the Little Tikes Cozy Coupe was done up in a red and yellow, since the beginning of the 1990’s the brand has brought several new versions to the market, including police car designs, fire engines, roofless models and even a feminine version called the Princess. Some parents are not content with the selection available and have taken it onto themselves to edit the original purchases through stickers, customized painting, lights and racing stripes!
In the next article we will examine some of the unique and popular models which have been seen throughout the years, including several special editions, anniversaries and celebratory cars! There are many to choose from and as a parent I can tell you that you cant go wrong with a Little Tikes Cozy Coupe!